We know
RADIO.
MHM Plan and Buy Radio advertising across the UK
Mark Helm has been planning and buying Radio advertising for 35 years and has a wealth of experience in this sector.
Whether it's a simple spot campaign or a more advanced sponsorship, we have the skills and knowledge to deliver you a successful radio campaign
KEY FACTS:
75% of all audio listening is to Live Radio
People are twice as happy listening to Radio
12% of the media day is spent listening to Radio
Commercial Radio reports strongest EVER revenues in 2022
Recent Clients.
Recent campaigns that MHM has delivered
Motorway.co.uk
Brand launch Nationwide
Motorway.co.uk are one of the leading online car sales marketplaces.
Saunders Markets CTA campaign driving visits
Saunders Markets run a number of Open air markets across the South,
P&O Ferries Sponsorship
P&O Ferries are the longest established Ferry Operator in the UK.
GET IN TOUCH.
Telephone: 07721 647471
E-mail: mark@markhelmmedia.com
Offices in London and on the Kent Coast
Experience.
MHM is run by Mark Helm, a highly experienced operator who has been planning and buying radio advertising for over 35 years for a huge range of clients, from Retail to Travel, MHM has the knowledge to help build and buy you a successful radio campaign.
The early days
Mark Helm has been managing creative radio campaigns since 1985 as a young media executive at Park Advertising (part of FCB) planning and buying dealer support activity for Bedford Vans, from dealer "open days" to traditional "call to action" spot campaigns.
This 'apprenticeship' at Park, a full service agency gave him great grounding for his future in the Industry.
Agency life
After a few years at Park he moved to SRG where he developed his planning and buying knowledge. In 1991, he helped set up a new Media Independent RBM and won the Sport Newspapers radio account, the 7th largest radio spender in the UK Three years later the agency was bought by Carat and he moved over to work in Drury Lane.
Head of Radio
Mark left Carat after 18 months to run Dixons at Mediavest, After a few years in retail he was invited to set up and run the Radio Department managing a range of high profile accounts such as Associated Newspapers and Bupa. In five years he grew radio's share of spend by 300% and increased Mediavest's position and profile in the market dramatically.
More recently
After nearly nine years at Mediavest Mark decided to develop his creative understanding further and joined Sound as Director of Media. Building engaging content led radio campaigns for clients such as the RAF and Orange. In 2007 he finally went it alone and set up Mark Helm Media to specialise in planning and buying radio advertising campaigns.
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